Motif
Fort Lauderdale, FL - ArchCo Residential • Bluerock
the charge
Portray an apartment community respectful of the culture of its arts-infused Flagler Village neighborhood.
the approach
Name (Motif) and present the community through the lens of design, taking cues from its architecture (logo) and inspiration from the way galleries display artworks.
the creative
A neighborhood photoshoot and interviews with local shop owners drove insight and articulation, turning Motif into a cultural participant. Branding captures the essence of Fort Lauderdale’s arts district from the perspective of a community keen on celebrating its audience’s eye for design.
Name • Logo • Identity • Brand • Photography • Website • Collateral • Signage • Displays
To highlight the unique personality of the neighborhood, we did a custom lifestyle photography shoot. Capturing both the vibe and spirit of the area with local eateries, fitness boutiques and shops.
