Revel
Washington, DC - Perseus TDC
the charge
Capitalize on the building’s location in the heart of Washington, DC’s NoMa neighborhood while appealing to the on-the-go lifestyle the area complements.
the approach
Relate the community’s centralized location with residents’ desire for a lifestyle-centric pivot point.
the creative
Revel’s name and design celebrates the motivational vibe at the heart of the community’s relationship with its surroundings. Branding stylizes physical elements of the building, presenting design with a literal and figurative sense of direction.
Name • Logo • Identity • Brand • Website • Collateral • Signage • Social
