Pitch Lab: Where Branding Meets Its Inspiration
Pitch Lab pairs Merrick Creative’s Tom Frank, Jackie Hampton and William “Classic” Thomas to help CEOs and founders craft compelling brand stories, culminating in humorous 30-second content pieces to captivate customers and investors.
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Ready to Spotlight Your Brand on Pitch Lab?
Let’s Bring Your Story to Life with a Wink and a Punchline! Join Tom and Jackie as they’ll guide you through a brand discovery process, diving into your origin stories, unique qualities of your innovative products, and your future plans for the brand. After a lively 30-minute conversation, they distill the heart of your story into a memorable 30-second content piece infused with humor, giving your brand a fresh, engaging way to connect with customers and potential investors.
Interested?
Meet Our Hosts:
Tom Frank
Tom is a marketing, communications and podcast veteran of 25+ years. He was the host of the critically acclaimed podcast, The Lupe and Royce Show with Lupe Fiasco and Royce da 5’9” and known as the “regular dude.” Tom currently serves as a Partner and Chief Creative Officer for Merrick Creative, where he leads the creative team on brand strategy, content creation and design work spanning the globe for clients within the entertainment, technology, real estate, consumer products and educational space.
Jackie Hampton
Jackie combines strategic insight with content-driven storytelling to elevate brands and deliver results. A skilled communications strategist with an eye for detail, impact, and depth, Jackie is a media veteran with experience across politics, healthcare, energy, transportation, and government relations.
Known for translating complex topics into compelling narratives, she helps leaders communicate with clarity—whether guiding them through interviews, crafting messaging, or managing crisis communications.
Our Target Audience
The Pitch Lab podcast is made for ambitious professionals who love bold ideas and fresh perspectives, and it's part of the Merrick Studios family, alongside Unglossy: Decoding Brand in Culture and Place Shapers: Uncovering the Stories Behind the Spaces That Inspire.
Our listeners are go-getters, mostly between 25-54, with 65% being men, and many in executive, marketing, or sales roles. With 10,000 average listeners per episode, 15,000 email subscribers, and a show plus hosts social following of over 200,000, our audience thrives on creativity, innovation, and great stories. Pitch Lab is where founders and brands come to turn their stories into something unforgettable.