NoMaCNTR

Washington, DC - Perseus


the charge
Establish a voice for a mixed-use development in-line with the path of its evolving neighborhood (NoMa) two years before delivery.

the approach
Liken the destination to a “composition” of the diverse lifestyle, product and neighborhood variables that will drive its experience.

the creative
NoMaCNTR’s name and vibe presents a burst of energy synonymous with the pace of its surroundings. Design “compositions” support the idea of “belonging” to a neighborhood, celebrating the style, swagger and recreational diversity DC’s NoMa is becoming known for.


Name Logo Brand Website Signage


NoMaCTR graphic elements
NoMaCTR graphic elements brainstorm
NoMaCTR website homepage desktop and mobile
NoMaCTR logo variations
CNTRD bag
CNTRD t-shirt
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Dartmoor Place

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Motif