Insights.

Get your creative gears turning. Step into the Merrick blog, where sharp ideas and clever strategies come to play.

Thomas Frank Thomas Frank

The Real Operational Moat in Multifamily Isn't Tech. It's Tenure.

Every panel, every pitch deck, every earnings call in multifamily right now is about the same handful of things. AI. Centralization. Tech stacks. Offsite ops. All useful. But underneath all of that sits a less glamorous question that actually determines whether an operator can deliver consistently at scale: are the people still there next year?

Read More
Thomas Frank Thomas Frank

The Night a City Becomes One

Eight million New Yorkers lost their minds together Saturday night, there's a name for what they felt, and it's the same force every brand is secretly chasing.

Read More