Southwest Airlines’ potential shift toward charging for bags and assigning seats risks undermining the brand loyalty it built by breaking industry norms, proving that a brand’s strength lies in the promises it keeps—not just the services it offers.

The beat of hip-hop reverberated through New York City as Pendulum Ink students, legends, and industry pioneers came together for a groundbreaking weekend from February 28 to March 2, 2025.

Adobe’s new iPhone Photoshop app provides powerful, pro-level editing on the go for just $7.99/month, sparking excitement for creatives but also concerns about blurring the line between genuine artistry and digital fakery.

Let’s be honest—people do judge a book by its cover. Or in this case, a product by its packaging. You could have the greatest product on earth, but if it looks like it was designed in Microsoft Paint circa 1998, good luck getting it off the shelf. 

Let’s be real—if your real estate marketing still looks like a Craigslist ad from 2012, you’re losing leads. In 2025, social media isn’t just a tool—it’s the battleground where properties win (or lose) renters. Here’s what’s working right now to turn eyeballs into leases.

Marketing is evolving at an unprecedented pace, and tech companies are leading the charge. Artificial intelligence (AI) and automation have revolutionized how brands engage with audiences, streamline operations, and drive revenue.

Picking a website platform is like choosing a car—you need the right mix of speed, reliability, and cool features. Whether you’re selling products, running a service-based business, or leasing apartments, your choice will impact your site’s flexibility, maintenance, cost, and growth potential. Let’s break it down so you don’t have to Google for hours.

Social media strategies are constantly evolving to meet changing audience expectations. Recent trends emphasize authenticity, community, and creative engagement. But how do you put these trends into real-world action? Check out these practical ideas across industries such as software companies, food and beverage brands, and real estate developments.

TikTok’s journey in the U.S. has been a whirlwind of uncertainty, with the app caught in a game of digital tug-of-war. With every tick of the clock, the government has threatened to pull the plug, flipped the switch off, and then turned it back on again, leaving users and creators in a constant state of suspense.