Insights.
Get your creative gears turning. Step into the Merrick blog, where sharp ideas and clever strategies come to play.
Sell the Dust
Why the smartest developers market the construction phase instead of hiding it.
Hello Dots. Welcome to the Team. It's Budget Season.
Budget season has a new hire, and the smart 2027 plan pays for what the Dots do and for the humans who keep them honest.
Start Selling the Second and Third Purchase
A restaurant needs four visits to make a regular. A grocery product needs three, and almost nobody builds for it.
Your Brand Doesn't Need a Campaign. It Needs a Season Two.
Brands are ditching ads for actual episodic shows, with seasons, characters, and release schedules, and platforms like YouTube are building around it.
Rebrand, Refresh, or Reposition? How to Know Which One You Need
Knowing which one fits is what protects your budget, your audience, and the equity you have spent years building.
A Big Blue Glove and a Magenta Baseball
I'm 53 years old and I almost brought a glove to the Home Run Derby, which is precisely the instinct Geico spent real money betting on.