Insights.

Get your creative gears turning. Step into the Merrick blog, where sharp ideas and clever strategies come to play.

Erin Courchaine Erin Courchaine

The Frontier Drive-Inn: A Place Branding Project

Welcome to the Frontier, a project that encompasses both the visual and physical articulation of a brand – placemaking. Read more on how we turned a run-down drive-in into a vibrant experiment showcasing art, architecture and hospitality.

Read More
Erin Courchaine Erin Courchaine

Packaging A Tradition

Great things usually start in an unusual way and this project is no exception. Ellen Bruss met Federico Solmi at the Site Santa Fe annual gala. It wasn’t long before our Denver team was creating packaging for his celebrated seasoning salt.

Read More
Thomas Frank Thomas Frank

From Dugouts to Digital: How HK Anderson Swung Big and Won

Today, as fans head to ballparks and grab their snacks of choice, we look back with pride at how a little pretzel brand with a big idea—and an even bigger mascot—stepped up to the plate and delivered.

Because sometimes, the best brand stories start with a twist.

Read More
Erin Courchaine Erin Courchaine

Notes from A Production Manager: Signage Edition

Whether you’re looking to light up the night sky or do your way-finding in a building or environment, signage requires a tremendous amount of consideration and time to accomplish. A qualified design & production team is a great place to start.

Read More
Thomas Frank Thomas Frank

The Four Principles of PlaceBranding

We believe that understanding the core principles of PlaceBranding can be a driving force that will resonate deeply with your audience. And ensure your success. It’s not just latest buzz in branding. They really work. And deserve a much closer look.

Read More
Thomas Frank Thomas Frank

Is Southwest Losing Its “Secret Sauce?”

Southwest Airlines’ potential shift toward charging for bags and assigning seats risks undermining the brand loyalty it built by breaking industry norms, proving that a brand’s strength lies in the promises it keeps—not just the services it offers.

Read More