Insights.
Get your creative gears turning. Step into the Merrick blog, where sharp ideas and clever strategies come to play.
Rebrand, Refresh, or Reposition? How to Know Which One You Need
Knowing which one fits is what protects your budget, your audience, and the equity you have spent years building.
A Big Blue Glove and a Magenta Baseball
I'm 53 years old and I almost brought a glove to the Home Run Derby, which is precisely the instinct Geico spent real money betting on.
Anyone Can Build an App Now. That's Not the Hard Part.
AI made building an app the easy part, so here's the real challenge nobody warns you about, keeping it secure, stable, and built to grow long after launch.
The Real Operational Moat in Multifamily Isn't Tech. It's Tenure.
Every panel, every pitch deck, every earnings call in multifamily right now is about the same handful of things. AI. Centralization. Tech stacks. Offsite ops. All useful. But underneath all of that sits a less glamorous question that actually determines whether an operator can deliver consistently at scale: are the people still there next year?
The Podcast Came Full Circle. The Smart Brands Are Standing Where It Landed.
Podcasting went from guys in spare bedrooms to a $2B industry in 20 years. The plot twist? The smartest brands are landing right back where it started. Five acts. One move most marketers missed.
Sun’s Out, Summer Travel is On, and AI is the new favorite Trip Planner
The most important recommendation your brand will ever miss is happening right now, in a chat window you can't see.
The Night a City Becomes One
Eight million New Yorkers lost their minds together Saturday night, there's a name for what they felt, and it's the same force every brand is secretly chasing.
Gen Z Has Arrived, And They're Rewriting the Rules for Every Sector
Gen Z doesn't Google your restaurant, check Yelp, or ask their friends. They scroll, save, and ask AI, and if your property isn't built for that loop, you're already invisible to the generation about to control the next decade of spending.