Insights.
Get your creative gears turning. Step into the Merrick blog, where sharp ideas and clever strategies come to play.
Shoppable Video Content: The Summer Trend Your Brand Needs to Ride
As the temperature rises, so does the opportunity for brands to cash in on one of the hottest trends in digital marketing—shoppable video content.
LinkedIn + Video: From “Wait, What?” to “Why Aren’t You Doing This Yet?”
This odd couple is now the hottest power duo in B2B.
Your Product Might Be Fire—But If Your Branding Sucks, You’re Toast
A brilliant product flops while something average becomes the next big thing. Why? Because people don’t just buy based on quality—they buy based on how something makes them feel.
The Frontier Drive-Inn: A Place Branding Project
Welcome to the Frontier, a project that encompasses both the visual and physical articulation of a brand – placemaking. Read more on how we turned a run-down drive-in into a vibrant experiment showcasing art, architecture and hospitality.
KPMG - “Framing Health’s Future” Conversation Series
Using a branded podcast to lead the conversation on federal health policy.
Packaging A Tradition
Great things usually start in an unusual way and this project is no exception. Ellen Bruss met Federico Solmi at the Site Santa Fe annual gala. It wasn’t long before our Denver team was creating packaging for his celebrated seasoning salt.
From Dugouts to Digital: How HK Anderson Swung Big and Won
Today, as fans head to ballparks and grab their snacks of choice, we look back with pride at how a little pretzel brand with a big idea—and an even bigger mascot—stepped up to the plate and delivered.
Because sometimes, the best brand stories start with a twist.
Notes from A Production Manager: Signage Edition
Whether you’re looking to light up the night sky or do your way-finding in a building or environment, signage requires a tremendous amount of consideration and time to accomplish. A qualified design & production team is a great place to start.
The Four Principles of PlaceBranding
We believe that understanding the core principles of PlaceBranding can be a driving force that will resonate deeply with your audience. And ensure your success. It’s not just latest buzz in branding. They really work. And deserve a much closer look.