Insights.
Get your creative gears turning. Step into the Merrick blog, where sharp ideas and clever strategies come to play.
“Happy Gilmore 2” Was Basically A Walking Ad—And That’s the Point
Whether you laughed, cringed, or rage-tweeted your way through Happy Gilmore 2, one thing’s for sure: it was packed with cameos and product placements. Golf brands, fast food chains, energy drinks—even the sunglasses had their own close-up.
5 Ways We’re Using AI to Paddle Smarter, Not Harder
At Merrick Creative, we’re spending the summer doing what we usually do: building brands, telling stories, surfing (the web, that is), and pushing creative work forward. But this season, we’re also running a little experiment—finding practical ways to bring AI into our everyday workflows.
Turning Athlete Influence into Brand Impact
Athletes have been influencing consumer decisions long before the word “influencer” existed. (Think MJ and his shoes – enough said.) Here are best practices to actually make athlete partnerships work – without wasting budget on empty fame.
What We’ve Learned Building Brands Across…
Working on a skyline-shaping development one week and a grocery-aisle breakout the next will stretch your brand muscles in multiple directions. But if there’s one thing we’ve learned at Merrick Creative, it’s this: smart ideas travel.
Optimizing Your iPhone 16 for Killer Content on the Fly
Great content doesn’t always need a big camera crew. In fact, some of the most engaging brand moments happen spontaneously — and the iPhone 16 makes it easier than ever to capture them in high quality.
Behind The Scenes: Notes From A Production Manager
Every great design firm needs at least one realist, aka the Print Production Manager. My name is Tiffany Gronski and my purpose is to fabricate and print projects to align with the vision of our designers and clients.
The Best Social Media Scheduling Tools of 2025
Whether you're managing your brand's channels solo or collaborating with us under one of our plans, here's our no-nonsense review of the top tools out there.
How Brands Can Shape ChatGPT Responses
A hot topic with many of our clients right now is: “How does ChatGPT really work — and more importantly, how can we influence what it says?”
You Got Shelf Space. Now What?
Landing on a retail shelf feels like a milestone—and it is. But here’s the reality: Getting on the shelf is a win. Getting off the shelf is the battle.