If your brand isn’t on YouTube, you’re invisible at the exact moment your customers are searching for you.

Every February, Presidents’ Day shows up wrapped in red, white, and 30% off. Most brands treat it like a long weekend with a discount code. But underneath the mattress sales is something far more useful: a lesson in how brands are actually built.

Most real estate brands don’t slow down because of weak marketing—they slow down because their story isn’t clear enough to create real demand.

Every brand message is a trust moment—especially the uncomfortable ones.

Most sweepstakes are digital noise. The good ones? They turn a routine aisle decision into a brag-worthy story.

January is still your chance to set up marketing that actually works. Check out five smart, practical moves to align your strategy, sharpen your story, cut the noise, and build momentum that lasts all year.

Today marks the 100th week since we became Merrick Creative—click here to see how the last 100 weeks brought our four pillars (Bring It, Stir It, Embrace It, Own It) to life.

Ask anyone to picture Santa Claus and you’ll get the same answer. Red suit. White trim. Black boots. Big belt. Jolly expression. Was he always that way?

The brands that win in 2026 won’t fight for attention—they’ll earn trust and scale it deliberately. Here are our 5 predictions shaping that future.