The Capstone
West New York, NJ • Roseland Residential Trust
the charge
Convey an apartment community’s eclectic design in a way that credits timelessness for a modern vision.
the approach
Position design as a time-honored tradition, portrayed through a retrospective lens while staying rooted in the now.
the creative
Visuals emphasize character while evoking a sense of nostalgia connecting the property to Port Imperial. The significance of its sophisticated spaces is provided relatable context through a story positioning design itself as a perpetually evolutionary idea.
Logo • Identity • Brand • Website • Collateral • Signage • Ads • Social
