Insights.
Get your creative gears turning. Step into the Merrick blog, where sharp ideas and clever strategies come to play.
Recipes Are the Trojan Horse of Food Marketing
Walk into any grocery store and you’ll see hundreds of products competing for attention. But the real competition isn’t happening on the shelf, it’s happening in someone’s head, “What would I actually make with this?”
The Power of Geo-Fencing: Turning Location Into a Lead Engine
Most ads hope to catch the right person; geo-fencing finds them standing in your competitor’s lobby and starts the relationship before they ever walk out.
Your Best Content Isn’t Happening in a Studio
Your best content isn’t sitting on a production schedule—it’s happening in real time. The question is: are you capturing it, or letting it slip by?
The Real Money in Podcasting Isn’t Views—It’s Community
Most podcasters are chasing downloads and sponsorships—but as Unglossy guest, Don Vito explains, the real money in podcasting might actually come from something far simpler.
The Most Important Brand Asset You’re Not Creating: Your Origin Story
Before the logo, the tagline, and the marketing plan, there was a moment that started everything—and most brands forget to tell it.
The Hidden Value of a Brand Podcast
The real value of a podcast isn’t the episode—it’s everything that happens because of it. Learn how smart brands turn one conversation into authority, relationships, and real business momentum.
The Future Will Require Sustainability.
Sustainability is no longer a brand preference — it’s a business requirement, and the companies that treat it like strategy instead of spin will own the future.
What Happens When Reach Isn’t Guaranteed Anymore?
If your growth depends on an algorithm, you don’t have an audience — you have a lease.
YouTube Isn’t Optional Anymore. It’s Infrastructure.
If your brand isn’t on YouTube, you’re invisible at the exact moment your customers are searching for you.