UMBC Training Centers
Baltimore, MD
Turning ambition into expertise.
UMBC Training Centers has spent years making people better at their jobs. The website was ready to tell that story out loud. There was a great catalog and real expertise behind it, and our job was to give the brand a first impression as strong as the education itself.
That meant giving the expertise a stage. We built the journey around the two people who actually show up: the one plotting a career move, and the boss investing in the whole team. We rewrote the story from mission to staff bios, made the course schedule a pleasure to search, and right sized the payment platform to fit the site, saving real money in the process. Bolder look, sharper voice, a site that sounds as smart as the classroom.
Website Strategy • UX + User Journey • Messaging • Brand Positioning • Interface Design • E-Commerce
