Baltimore, MD
Turning ambition into expertise.
UMBC Training Centers has spent years making people better at their jobs. The website was ready to tell that story out loud. There was a great catalog and real expertise behind it, and our job was to give the brand a first impression as strong as the education itself.
That meant giving the expertise a stage. We built the journey around the two people who actually show up: the one plotting a career move, and the boss investing in the whole team. We rewrote the story from mission to staff bios, made the course schedule a pleasure to search, and right sized the payment platform to fit the site, saving real money in the process. Bolder look, sharper voice, a site that sounds as smart as the classroom.
Website Strategy • UX + User Journey • Messaging • Brand Positioning • Interface Design • E-Commerce
