21 West
Pittsburgh, PA | Oxford Development
Home Field Advantage
21 West borrows from a Pittsburgh, PA location that makes energy the center of attention—then transforms it into an apartment experience that does the same. Sitting so close to the Pirates' PNC Park you could hit it with a baseball, 21 West takes advantage of its surroundings by catering to excitement and rejuvenation equally. 21 West's branding pays homage to entertainment with iconic nods to access and fandom, while laddering up to the feeling of anticipation. We positioned the community's location, amenities and all-in attitude as attributes of its social landscape, creating a sense of belonging inspired by the infectious energy it's smack dab in the middle of.
Brand Identity • Logo • Positioning • Messaging • Splash Page • Interior Signage • Environmental Signage
