The Milton at Twinbrook Quarter
Rockville, MD - Saul Centers
the charge
Build awareness and momentum for The Milton leasing efforts through a multi-channel campaign to capture traffic and engage prospects through the leasing funnel.
the approach
Awareness and search ads were served to in-market prospects to introduce them to The Milton and drive them to the website. Remarketing channels continued to serve relevant property highlights to keep prospects engaged and informed during their leasing process. Business outreach served as a tool to further connect with the community and extend reach and connection.
the creative
A mix of ad creative was developed to guide the prospect through the process. From introductory display ads and dynamic search ads to engaging social ads and organic lifestyle social content everything worked together to ensure prospects were immersed in all aspects of The Milton’s offerings.
Google Search • Google Display • Instagram • Facebook • Video
