Meet Arlo.
Charlotte, NC - ArchCo Residential
the charge
Present a luxury Charlotte, NC apartment community in ways both socially vibrant and unexpected.
the approach
Personify Arlo, inviting apartment seekers into a social commentary befitting its FreeMoreWest neighborhood straddling urban and suburban living.
the creative
Starting with the name Arlo (letters extracted from the middle of Charlotte), introduce a fun-loving brand akin to the character of its at times offbeat neighborhood. Friendly declarations and quirky questions reveal Arlo’s sunny disposition—a welcome contrast to nearby apartments’ luxury-driven themes.
Name • Logo • Identity • Brand • Website • Collateral • Signage • Ads • Social • Engagement
HINT: It’s a boat.
