Creekstone Village
Pasadena, MD - Murn Properties • Koch Homes
the charge
Integrate a new apartment “collection” with an established, close-knit community while enhancing the overall brand’s allure.
the approach
Relate the prideful workmanship paid in realizing Creekstone Village to the value of time spent enjoying it, while highlighting the buildings’ contrasting styles.
the creative
Positioning reinforces the community’s neighborhood feel through the lens of memorable experiences and personal achievement. Designer Collection’s introduction is balanced by a reimagining of phase one’s Craftsman Collection, within a presentation that feels fresh and new.
Brand architecture & strategy • Naming & identity design • Brand messaging & content creation • Website design & development • Collateral
