Brewers Block
Pittsburgh, PA - Commonwealth Properties, RDC
the charge
Unify three apartment buildings at the intersection of three neighborhoods, while honoring the site's history and Pittsburgh's inventive spirit.
the approach
Present the reimagined site beside the original Iron City Brewery with a fresh, celebratory spin. "What was once new is new again."
the creative
The brand turns inspiration from the city's historical charm and modern innovation into design with equal parts grit, character and polish. Like the city itself, messaging is social and magnetic, enabling the community's presence to simultaneously fit in and stand out.
Logo • Identity • Brand • Website • Collateral • Signage • Ads
