Insights.
Get your creative gears turning. Step into the Merrick blog, where sharp ideas and clever strategies come to play.
Year-End Digital Marketing Ideas to Boost Your Brand
As the year quickly winds down, food and beverage brands have a unique opportunity to make a lasting impression. From festive campaigns to leveraging holiday trends, here are a few digital marketing idea starters to close the year on a high note and set the stage for a successful 2025.
Understand the Difference Between Marketing and Sales
Marketing and sales both play a crucial role in driving growth and success. But while these two functions often work hand-in-hand, they do serve very distinct purposes, particularly when it comes to guiding potential customers through the buyer journey.
Labor Day: The Turning Point in the Business Year
For many, Labor Day is a reminder that the clock is ticking. Sales goals, once distant on the horizon, are now within grasp—or perhaps still frustratingly out of reach.
How Much Should You Budget for Marketing?
One of the most common questions businesses grapple with is, "How much should I budget for marketing?" It's a critical question, as marketing is essential to driving growth and building your brand.
Embracing Thought Leadership to Navigate the New Real Estate Landscape
The recent shake-up in real estate regulations is ushering in a new era for buying and selling homes. With these changes is an opportunity to establish yourself as an expert in the field.
The Great Content Debate: Horizontal vs. Vertical – What Does the Future Hold?
The debate between horizontal and vertical content formats is hotter than ever. With social media platforms shaping our viewing habits, we ask: Can we return to the traditional, more human-centric horizontal format? And will future tech, like augmented reality glasses be the catalyst to shift the balance?
The Importance of Public Relations in Marketing
In today’s competitive business world, companies need effective strategies to stand out and capture audience attention. While traditional marketing methods like advertising and promotions are crucial, Public Relations (PR) is a powerful yet often overlooked tool.
The Changing Landscape of Social Media: Video and Audio Content Take Center Stage
In the ever-evolving world of social media, one trend has become increasingly clear: video and audio content is having a moment. Platforms like YouTube and Spotify are leading the charge, with creators and brands alike leveraging these mediums to engage audiences more deeply and effectively.
What Brands Can Learn From the NBA’s Triptych of Transformative Eras
In tracing the remarkable ascent of the NBA from its humble beginnings to its current global prominence, three distinct eras emerge as defining chapters in the league's storied history: the Magic and Bird era of the 1980s, the Michael Jordan era of the 1990s, and the era of globalization in the 2000s.