Insights.
Get your creative gears turning. Step into the Merrick blog, where sharp ideas and clever strategies come to play.
The Great Content Debate: Horizontal vs. Vertical – What Does the Future Hold?
The debate between horizontal and vertical content formats is hotter than ever. With social media platforms shaping our viewing habits, we ask: Can we return to the traditional, more human-centric horizontal format? And will future tech, like augmented reality glasses be the catalyst to shift the balance?
The Importance of Public Relations in Marketing
In today’s competitive business world, companies need effective strategies to stand out and capture audience attention. While traditional marketing methods like advertising and promotions are crucial, Public Relations (PR) is a powerful yet often overlooked tool.
The Changing Landscape of Social Media: Video and Audio Content Take Center Stage
In the ever-evolving world of social media, one trend has become increasingly clear: video and audio content is having a moment. Platforms like YouTube and Spotify are leading the charge, with creators and brands alike leveraging these mediums to engage audiences more deeply and effectively.
What Brands Can Learn From the NBA’s Triptych of Transformative Eras
In tracing the remarkable ascent of the NBA from its humble beginnings to its current global prominence, three distinct eras emerge as defining chapters in the league's storied history: the Magic and Bird era of the 1980s, the Michael Jordan era of the 1990s, and the era of globalization in the 2000s.
Accelerating Success: How a Brand and Marketing Agency Can Propel Your Business Forward
In the quest for growth, most companies face the challenge of juggling multiple priorities with limited resources. While these businesses may have achieved initial success, they often reach a point where they need additional resources and expertise to scale and thrive in their respective industries.
Beyond the Downloads: Maximizing the Impact of Your Podcast for Brand Promotion
Brands are continually exploring innovative avenues to connect with their audience and amplify their message. Among the diverse array of content platforms available, podcasts have become a potent tool for brand promotion. However, it's essential to remember that the value of a podcast extends far beyond download numbers alone.
Maximizing Your Thought Leadership Potential with LinkedIn
In the realm of professional networking and personal branding, LinkedIn stands out as a beacon for individuals and organizations seeking to establish themselves as thought leaders in their respective industries.
Equity Crowdfunding 101
Equity Crowdfunding is a type of financing that involves raising capital online from investors in order to fund a private business. In return for cash, investors receive equity in the business. The process happens on online platforms where businesses create profiles that include their pitch, financial statements and additional information.
The Three Key Ingredients to Crafting Compelling Brand Messaging
In today's crowded marketplace, standing out from the competition is essential for any brand's success. One powerful way to differentiate yourself and connect with your audience is through compelling brand messaging. Effective messaging not only captures attention but also resonates deeply with your target customers, driving engagement and loyalty.