The Remy
Lanham, MD - LIVEbe
the charge
Introduce a sister apartment community, while reinvigorating its sibling, positioning a branded pair draped in style befitting funky interiors and city vibes.
the approach
Position The Remy's phase 2 community as "more of a good thing" while packaging both communities together to amplify the dual offering.
the creative
"One of a kind—now two" set the stage for a story that highlights uniqueness and pairings, driving brand assets, social and events to promote the value of two (including residents and their community) with the humor and style reflective of the community's fun, at-ease reputation.
Logo • Identity • Brand • Website • Collateral • Signage • Ads
