The Remy
Lanham, MD - LIVEbe
Twice the Remy
LIVEbe was opening a second Remy community next to the first one, and the challenge was making the new building feel like an event without letting the original fade into the background. Our answer was to stop treating them as two separate properties and start selling them as a pair. "One of a kind, now two" gave us a story about uniqueness and good matches, which turned out to be a fun thing to build on. It shaped the brand assets, the social content, and the events, all of it playing up the value of two (the buildings, sure, but also the residents and the community they've built) with the same humor and funky, unbothered style the Remy already had a reputation for.
Logo • Identity • Brand • Website • Collateral • Signage • Ads
