The Mitchell Apartments

White Plains, NY - Quarterra Multifamily


One of the best places in one of New York’s best cities.

White Plains was just named one of the three best places to live in all of New York state. If you walk down tree-lined Mamaroneck Avenue, you’ll understand why. It’s dripping with history and filled with restaurants, shopping and entertainment options. All that and Manhattan is just a 35 minute commute away. The apartments were designed with all the sophistication of a five-star hotel, complete with a rooftop pool, high-end fitness center and even a dog lounge. And we did the same, capturing its elegance with the positioning, logo, signage, collateral, and even the name we chose, The Mitchell.

 

Positioning Naming Brand Identity Messaging Collateral Temporary Site Signage Environmental Signage


The Mitchell environmental signage.
The Mitchell logo against a black background.
The Mitchell collateral.
The Mitchell model apartment living room.
The Mitchell window vinyls.
The Mitchell leasing fence signage.
The Mitchell sidewalk sign that reads "Now Leasing".
A couple hugging in their new apartment.
The Mitchell blade sign.
The Mitchell building patio.
The Mitchell Mammoth Garage Resident Bike Lounge sign.
The Mitchell model apartment bedroom.
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