Stuytown
New York, NY
the charge
A historic and iconic property nestled in Manhattan's East Side, StuyTown (formerly known as Peter Cooper Village and Stuyvesant Town) enlisted the expertise of our team to undertake a thorough review and rejuvenation of its branding and online marketing strategies. Faced with brand fatigue following four rapid rebrands within the span of as many years, StuyTown pursued three primary objectives: 1) boosting leads from qualified apartment seekers, 2) enhancing tenant retention rates, and 3) elevating StuyTown's reputation within New York and beyond.
the approach
Leveraging insights from 2,000+ survey responses, stakeholder interviews, online reviews, and social media mentions, our research identified StuyTown's audience sentiments. Using powerful visualization tools, we uncovered unique trends. This data informed a refreshed brand strategy that embraces StuyTown's recognition and leverages positive sentiment. Our approach includes targeted online ads and SEO-optimized content to enhance StuyTown's online presence.
the creative
This data informed a refreshed brand strategy that embraces StuyTown's recognition and leverages positive sentiment. Our approach introduced a clean, simple design with a running theme of “Room to…”
Name • Logo • Identity • Brand • Website • Collateral • Signage • Social • Digital Advertising
