Gede Foundation
Abuja, Nigeria
the charge
Help fundraising efforts by shining a light on the amazing work one small Nigerian-based foundation is doing to help those who suffer from underserved and stigmatized health burdens.
the approach
Capture the essence of the struggles faced by families and children impacted by HIV/AIDS in Nigeria by crafting a campaign that resonates with American audiences and amplifies the Gede Brand through authentically portraying the realities of the issue.
the result
The rebranding initiative delivered impactful results. With a fresh logo, engaging annual report, dynamic website, compelling collateral materials, and an award-winning documentary, the campaign transformed the organization's identity and was instrumental in raising millions of dollars, facilitating essential HIV testing equipment provision in Nigeria, and funding educational scholarships.
Logo • Identity • Brand • Annual Report • Collateral • Video Production
Recent episode of the Unglossy podcast dedicated to the memory of former Gede Foundation Executive Director, Dr. Cynthia Ticao.
