Insights.

Get your creative gears turning. Step into the Merrick blog, where sharp ideas and clever strategies come to play.

Erin Courchaine Erin Courchaine

Notes from A Production Manager: Signage Edition

Whether you’re looking to light up the night sky or do your way-finding in a building or environment, signage requires a tremendous amount of consideration and time to accomplish. A qualified design & production team is a great place to start.

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Thomas Frank Thomas Frank

The Four Principles of PlaceBranding

We believe that understanding the core principles of PlaceBranding can be a driving force that will resonate deeply with your audience. And ensure your success. It’s not just latest buzz in branding. They really work. And deserve a much closer look.

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Thomas Frank Thomas Frank

Is Southwest Losing Its “Secret Sauce?”

Southwest Airlines’ potential shift toward charging for bags and assigning seats risks undermining the brand loyalty it built by breaking industry norms, proving that a brand’s strength lies in the promises it keeps—not just the services it offers.

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Thomas Frank Thomas Frank

Stop the Scroll: Social Media Strategies That Turn Views into Leases

Let’s be real—if your real estate marketing still looks like a Craigslist ad from 2012, you’re losing leads. In 2025, social media isn’t just a tool—it’s the battleground where properties win (or lose) renters. Here’s what’s working right now to turn eyeballs into leases.

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Thomas Frank Thomas Frank

Which Website Platform is Right for Your Business?

Picking a website platform is like choosing a car—you need the right mix of speed, reliability, and cool features. Whether you’re selling products, running a service-based business, or leasing apartments, your choice will impact your site’s flexibility, maintenance, cost, and growth potential. Let’s break it down so you don’t have to Google for hours.

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