Merrick Creative Helps Pendulum Ink Relaunch Brand

At Merrick Creative, we love working with brands that have powerful stories to tell, and Pendulum Ink’s relaunch is exactly that—a story of innovation, culture, and transformation. For the past three years, Pendulum Ink has been an online hub for hip-hop education, connecting students with the art, culture, community, and business of hip-hop. This year, we helped the brand level up by changing their structure to provide multiple engagement tiers and a global audience. We are excited to help guide them through this exciting new chapter.

Authenticity Meets Innovation

At the heart of Pendulum Ink’s relaunch is their commitment to authenticity and mental health. Hip-hop has always been about storytelling, self-expression, and community, and Pendulum Ink’s new platform builds on these foundations in a fresh way. Therapy through lyricism is front and center because it’s where students can explore their own stories and emotions through rhyme. It is a major factor that makes Pendulum Ink’s offerings truly unique.

We partnered with Pendulum Ink to evolve from a well-established online school into a dynamic global platform. Leveraging technology, we helped them implement a tiered subscription model offering self-paced and live classes, celebrity lectures, and a vibrant online community where students and artists can foster relationships through their shared passion for hip-hop.

The journey began by refining Pendulum Ink as more than just a school: it’s a movement. We worked together to craft a compelling narrative, redesign their website, create engaging copy, and script key announcements. The result? A voice that stays true to the culture while reaching both aspiring rappers and a broader global audience.

Launching with Legends: A Trio of Rappers

No relaunch would be complete without a major kickoff event, and Pendulum Ink’s team went all-in by bringing together a powerhouse trio of rappers: Flawless, Dizaster, and Sauce Money. Each of these artists brings a unique voice and perspective to the table, making them the perfect ambassadors for the brand.

Click here to learn more about the free classes they’re hosting next week (Tuesday, Wednesday, and Thursday), or check out their full class offerings by visiting their website at http://www.pendulumink.com 

At Merrick Creative, we specialize in helping brands like Pendulum Ink find their voice and tell their stories. If your brand is ready for its next big chapter, we’re here to help.