LinkedIn + Video: From “Wait, What?” to “Why Aren’t You Doing This Yet?”

Apr 30

This odd couple is now the hottest power duo in B2B.

Let’s rewind a few years. The idea of posting a short-form video to LinkedIn felt like showing up to a board meeting in a banana costume—memorable, sure, but wildly out of place. LinkedIn was the home of humblebrags, job changes, and endless “I’m honored to announce” posts. Video? That was for TikTok teens and YouTubers with ring lights.

Fast forward to 2025, and things have changed—dramatically. Video and LinkedIn are officially a thing, and if your brand isn’t experimenting with motion on the world’s most buttoned-up platform, you might be missing one of the biggest under-the-radar marketing trends in the game.

The Numbers Are Talking. Loudly.

In 2024, LinkedIn saw a 36% increase in video watch time year-over-year. And video posts? They generate 1.4x more engagement than other types of content on the platform. That’s not just a bump—it’s a full-on glow-up. People are watching, liking, commenting, and (gasp) even sharing. On LinkedIn.

Even more compelling: short-form video creation is growing twice as fast as every other format on the platform. That’s your cue to ditch the 1,000-word status update and hit record instead.

Enter the Immersive Video Feed (aka the Scroll Trap)

LinkedIn has slowly rolled out an immersive video feed that, while not fully open for uploads yet, curates high-performing videos for a more TikTok-meets-TedTalk kind of experience. It’s snackable, scrollable, and kind of addictive in a "just one more" way that would have sounded absurd for LinkedIn five years ago.

While you can’t upload directly to this immersive feed, your videos can still be featured if they hit the right marks: relevance, engagement, and quality. Basically, if your video isn’t just another talking head with bad lighting and buzzword soup, you’ve got a shot.

So... How Do You Win on LinkedIn Video?

LinkedIn recently shared an updated cheat sheet for creators, which feels like a not-so-subtle nudge: “Please post more video, we promise people like it now.” Here’s the breakdown (without the jargon):

Length: From a Vine-style 2 seconds to a full 15-minute TED-style epic (we recommend about a minute.)
Resolution: 256x144 to 4096x2304 (translation: pretty much any modern phone will do)
Aspect ratio: Anything from vertical to wide-angle (we like 16x9 or 9x16)
Frame rates: 10–60 fps (keep it smooth, people)
File size: 75KB to 5GB (we recommend no more than 200MB)
Bit rate: 192 Kbps to 30 Mbps (aka: compress, but don’t murder the quality)

Bonus tip: Know your safe zones. LinkedIn’s UI buttons will cover parts of your video in-stream, so if your call to action lives in the bottom right corner? Yeah, no one’s seeing that.

A Few Ideas to Get You Rolling (Literally):

Founder Fridays: A 60-second update from the CEO with actual personality.
Behind the Brand: Quick peeks into your process, your team, or your coffee order (hey, people love this stuff).
FAQ Flips: Turn your most common customer questions into fast, visual answers.
Mini Case Studies: Share a win, a lesson, or a moment of “we had no idea what we were doing, but it worked.”
Trend Takes: React to an industry headline or news item with your perspective. Fast, smart, human.

The Suit Is Off. The Camera Is On.

LinkedIn video used to be the awkward kid at the content party. Now? It’s the prom king in a Patagonia vest. You don’t need drone shots or viral dances—just clarity, authenticity, and a reason to keep watching.

The opportunity is real. The bar is still relatively low. And your audience? They're already watching.

So go ahead—hit record. Just maybe skip the banana costume.