IFPA 2026 • THANKS FOR SCANNING
You’ve got the
energy. Let’s get
the idea.
We’re Merrick Creative, the strategy, creative and PR team behind food and beverage brands people recognize, request and restock.
IN GOOD COMPANY…
What’s on your plate this year?
Every brand at IFPA is chasing something. Here's where we come in.
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A new variety, a new line, a new brand. We build the name, the story and the shelf presence.
PROOF: Maple Guild went from Vermont sugarbush to award-winning brand to acquisition.
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Packaging and buyer materials that give retail a reason to say yes.
PROOF: Hope's nut dip line landed in Publix, Costco and Target.
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Shoppers don't ask for apples. They ask for a brand.
PROOF: SnapDragon, the apple we help turn into a name shoppers ask for.
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Media relations and trade press that make you the story.
PROOF: Naturipe stays in the news with message development, media relations and trade press that knows its name.
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Fun activations and sharp content that give people something to talk about.
PROOF: Gardein's food truck and salon dinners got people talking. Positive sentiment outpaced every competitor and online conversions nearly doubled.
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Turn a great product into a growth story.
PROOF: Hammond's Candies took a single product from zero to seven figures.
From story to shelf to sale.
Book Your IFPA Brainstorm
30 minutes with our senior team. Bring one challenge. Leave with ideas you can use, whether we work together or not.
Pick a time that works.
Tell us what's on your plate.
Leave with ideas.
Rather email?
hello@merrickcreative.com
Got a story? We've got a mic.
Pitch Lab sits down with the marketing and creative leaders behind brands worth talking about. If your team just pulled off something great, come tell us about it.