Uncharted

Everywoman Studios

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the charge
Promote a powerful new film from Everywoman Studies – Uncharted. This film follows a group of emerging female artists who attend a once in a lifetime songwriting camp helmed by Alicia Keys and her organization She Is The Music. Our mission is to shed light on the underrepresentation of black and brown women in the music industry and to do something about it.

the approach
We launched the #LetsGetHerCharted – a campaign to promote the film and both raise awareness and encourage meaningful and authentic engagements on social media platforms, especially Instagram and TikTok.

the creative
Based on the graphic package from the film and our amazing 12 artists, we created a powerful look that came to life through the campaign website, the film social channels and heavy promotion at Tribeca.

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Brand • Website • Social Media • Promotional Collateral

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