Scott’s Collection
Richmond, VA - Capital Square
the charge
Brand three communities as a micro-neighborhood with a connective thread capturing the spirit of Richmond, Virginia’s Scott’s Addition neighborhood.
the approach
Unify the set through the Scott’s Collection identifier while naming and designing each community to depict a characteristic of a unifying theme—expression.
the creative
The communities, who shared amenities in addition to their creative theme, became a reflection of their city’s energy and culture while portraying forms of expression that gave renters an exciting choice when seeing “home” through the lens of their tastes and personal style.
Logo • Identity • Brand • Website • Collateral • Signage • Ads
