Maple Guild
Sweet Tree Holdings – Island Pond, Vermont
the charge
The Maple Guild engaged members of our team to both help the company build the brand as well as create and deploy a robust digital and earned media strategy to increase sales, coordinate food industry trade shows, and build a much larger media footprint.
the approach
Focused on the idea of heighten awareness of maple as an ingredient, The Maple Guild has become the largest single-source producer of organic maple syrup in the world. Our team helped launch both the brand and a series of products, including the syrups, butters, vinegar, teas and water. We also leveraged large national shows, like The Natural Products Expo to gain significant traction with larger retailers by creating fun and entertaining exhibitor activities as well as winning the shows highest award, Best of East Press Award.
the praise
”The Maple Guild is one natural brand that has “tapt” into the power of social media, especially during Natural Product Expos, where it’s hard to miss the energy and targeted outreach that has helped this NEXTY-winning company experience fast growth in the last few years.” – New Hope Network
Brand • PR • Social Media • Creative • Collateral • Events • Digital Advertising
